During the four-year recession in Brazil, Brazilian banks were not lending money to businesses or people unless they were willing to pay an exorbitant interest rate. Private Brazilian banks didn’t need loans to make money. The banks know how to invest in recessionary times plus they have insurance that makes sure they don’t lose money while other industries close their doors. One bank that stands out as a leader in the industry is Banco Bradesco. Bradesco is the second largest private bank in the country and one of Wall Street’s favorite investment sons at the moment.
Thanks to 66-year-old CEO Luíz Carlos Trabuco Cappi, Bradesco is enjoying a surge in investment interest. Hedge funds and pension plans in the United States are buying Bradesco stock. Trabuco’s executive team is the reason for the bank’s high profile on Wall Street these days. Even though Bradesco is number two in the private banking industry, the bank is number one with foreign investors.
Luíz Carlos Trabuco Cappi is not just the president and CEO of Bradesco, he is the Vice-Chairman of the Board of Directors of Banco Bradesco. And he is the current Director of Bradesco’s organization companies. He is also the Chairman of the Board of Elo Participações. And he is a board member of the Brazilian Federation of Banks. Plus, he serves on the Executive Board of the National Confederation of Financial Institutions.
Trabuco began his banking career in 1969 after earning degrees in philosophy and psychology from the University of São Paulo. His first job was with a Bradesco branch. He fell into a banking career, and he has no regrets. Trabuco went through the bank’s training program and he did what he could to make each assignment important. In 1999, the bank gave him the title of vice-president, and in 2003, the bank gave him another promotion. Trabuco was the president of Banco Seguros, the insurance division of the bank from 2003 through 2008. At the end of 2008, the Board of Directors put him in charge of all bank operations, and he still holds that position. Mr. Trabuco’s performance is not the only reason Bradesco stock is hot, but he is the person many investors follow in Brazil.